Behavioural intelligence lab · First Access · Nothing to buy today

Prospects 'profiled' with just 1 click.

A salesperson clicks once and gets a read on how a prospect thinks, decides, buys and communicates. It happens before the call, before the email. Communication is now in a style and 'language' that makes so much more sense.

Join the First Access list. Know who is ready, and what to say next.

  • $55M+sales from applied buyer psychology
  • 6,132entrepreneurs trained
  • 16custom diagnostics for authority-led leaders
  • 10+proprietary diagnostics for broader access
  • 15 yearsin behavioural profiling, 10 in buyer psychology

Companies we already work with

  • atumaphire.ai
  • Authority Magazine
  • TechRound
  • Life Puzzle
  • Grow London
  • Jobs Foundation
  • B1G1
  • Adia
  • teba
  • Stellar Virtual
  • Reliable Trading
  • WhatsWhat Prime
  • Terri Vincent
  • Businesses Are People Too
  • Acutts

  • Morgan

    Founder · early stage

    81%

    Not a buyer yet

    Open Offer a free diagnostic that answers their public question. Not a paid build.

    Avoid Do not pitch a licence, a subscription, or a custom system.

  • Riley

    Sales · team member

    88%

    Ready to talk

    Open Lead with how they win the next call. Offer the language and offer that fit this buyer.

    Avoid Do not open with accuracy figures or a feature list.

  • Casey

    Customer service manager

    74%

    Channel first

    Open Show how the read helps hard conversations land calmer, without a new system to learn.

    Avoid Do not pitch a subscription. Do not lead with the model.

Composite looks. Structure from live Reads. Names and details invented. Never real prospect material.

Prediction and quiz tools already exist.
So why do only 20% of leads close?

The deal killer is indecision, not competition.

When nothing is personalised, and what you offer does not match how they decide, the conversation dies. You paid for ten conversations. Two close.

  • 73%of B2B buyers avoid suppliers who send irrelevant outreach.
  • 1 in 5conversations turn into a deal. The rest stall.

  • Same pitch to everyone

    You open the same way, with the same language, and hope it lands.

  • Guessing who is ready

    Some people are curious. Some are in a real buying window. You cannot tell which until too late.

  • Offers that miss how they decide

    The product might be right. The path to yes is wrong. So they freeze.

Stop guessing

You do not need more information.
You probably need more wisdom.

Same leads. Wrong conversations. These are the questions that never get answered before the call.

  • Person shrugging, unsure who is ready

    Who is actually ready to buy?

  • Person thinking with finger on temple

    What should I say on this call?

  • Person unsure which option to choose

    What offer fits them right now?

  • Person stuck writing a message

    How do I personalise without guessing?

Nothing to buy today. First in when NextGen opens.

How the read works

Everything you need before the conversation.

Follow the path. Nothing asked of them. Before you speak, you know how they decide, how ready they are, and what to say next.

  • Decision layer

    How this person takes in information and decides. Four styles. One is theirs.

    Why it matters Get the tone wrong and a good offer still dies. This layer tells you the language that lands.

  • Commercial readiness

    Where their business sits commercially, on a scale of 1 to 5.

    Why it matters Pitching a big build to someone still at the start wastes both of you. This layer tells you which problem matters and which offer fits now.

Put both layers together and one cell lights up. That peak match is your opening: what to say, what to offer, and what not to push yet.

Example peak match. Composite only. Not a real prospect.

Nothing to buy today. First in when NextGen opens.

How it works

Click once. Walk in ready.

Pick a prospect. We read public signals. You get a call-ready snapshot, and six outcomes that sharpen what you say and what you offer.

  1. 01

    You click

    Pick a prospect in your CRM, or paste a public profile. Nothing asked of them.

  2. 02

    We read

    Public signals map to proven models. How they decide and how ready they are come out.

  3. 03

    You walk in ready

    A private read for you. A report for them if you share it.

Sample read

The kind of information that creates a result

Founder · growth studio

Composite example · invented detail throughout

Group
Relational lead · Proven commercial stage
Confidence
High on how they decide · Medium on readiness

Runs a small named team with a method of their own. Public writing keeps turning attention onto other people and onto structure. Almost no appeal to data to make a point. Commercial markers point at proven and pointed, not early exploration.

What to say

You already have the method. What is missing is the instrument that carries your name across the network.

What not to say

A brochure. A subscription pitch. Leading with validation percentages.

What to offer

A branded assessment build, deployed to the network they already hold.

The question that confirms it

“When the last tool you brought in for the network, what had to be true before you said yes?”

One composite snapshot. Not a real prospect. This is the shape of what comes back before you dial.

That read produces

  1. A detailed prospect summary

  2. How to structure the conversation

  3. What to say, what not to say

  4. How they think and decide

  5. What solutions suit best

  6. Personalise with attraction language

Composite sample. Structure from product reads. Invented throughout.

Nothing to buy today. First in when NextGen opens.

Works where you already sell

Inside the CRM you already use.

No new system to learn. One prospect, or a whole database at once. The read sits next to the record you already open before a call.

  • One click on a record

    Open a prospect in your CRM and run the read from there. Nothing pasted into a side tool.

  • Or a whole list

    When you need coverage, run the same read across a segment or database, not just one name.

  • Ready before you dial

    The private outcomes land where you sell. Open the call with the language and offer that fit.

  • Salesforce
  • Microsoft
  • Oracle
  • SAP
  • HubSpot
  • GoHighLevel
  • Adobe

Connectors land with First Access. The same read model, inside the systems your team already lives in.

Nothing to buy today. First in when NextGen opens.

Our giving partner

profiletest.ai

B1G1 Buy1GIVE1

Everybody deserves a chance, and a bit of luck.

Luck can be fate. Or it can be a choice.

We choose. 1% of profit, every quarter, to entrepreneur projects and education around the world.

Paul DunnChairman of B1G1, and on our advisory board.

Nothing to buy today. First in when NextGen opens.

From the field

What our pilot attendees say

  • “Once they've done the 10-minute test, you know how to sell to them.”

    J.R., sales coach

  • “It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”

    A.K., sales trainer

  • “I'm surprised you got that insight from 22 questions. No, it makes a lot of sense. I think you summarized the results quite accurately.”

    H.B., general manager

  • “I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”

    M.V., founder

  • “All that work, all that work, and in 6 minutes, you can explain it. But then it does what it says on the tin.”

    B.F., founder

  • “I'm looking at this and, like, reflecting, like, this is good, this is really good insight. I'd like each of my sales team to take this. So that I can understand them better, too.”

    W.J., head of sales

  • “Once they've done the 10-minute test, you know how to sell to them.”

    J.R., sales coach

  • “This assessment becomes my main tool of selling. I won't take a call with anyone unless they take the assessment.”

    M.V., founder

  • “At the beginning of all of this, my idea was that people are going to be pre-sold by the time they even get to speak to me. And I think that that predictive tool is just another way to pre-sell them.”

    E.W., business coach

  • “It sold me before you'd even spoken to me. I read my report and thought, this is correct. And if anything had been wrong, I would have told you.”

    A.K., sales trainer

  • “What I'm seeing is that the mechanism that you're suggesting slash providing massively increases the conversion rate of people if you have it in a room. What it's not going to do is get new people into the room.”

    T.H., consultant

  • “We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.”

    S.L., founder

  • “I'm surprised you got that insight from 22 questions. No, it makes a lot of sense. I think you summarized the results quite accurately.”

    H.B., general manager

  • “Using the profile to preempt objections in advance is super powerful. When you handle an objection in their own language, it brings a whole other level of connection, rapport and understanding.”

    J.R., sales coach

  • “Please don't sell this to anyone that sells to me, as it'll cost me a fortune. If they can profile my buying patterns, oh my goodness, I'll be more broke than I am now.”

    K.M., consultant

  • “I think those are gold for a sales agent afterwards. They receive this, they call him, and they know exactly how to say, and how to sell.”

    M.V., founder

  • “I nodded along to the whole thing. It was incredibly accurate. The part that got me, I resisted at first, then you explained it and I realised it described something I had literally done the day before. Uncomfortably accurate.”

    A.K., sales trainer

  • “After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.”

    D.P., leadership coach

  • “All that work, all that work, and in 6 minutes, you can explain it. But then it does what it says on the tin.”

    B.F., founder

  • “I didn't have time to read the full report of this particular person, and so I got the snapshot, and it was everything that I needed to know in that moment.”

    S.L., founder

  • “Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”

    R.B., consultant

  • “I'm looking at this and, like, reflecting, like, this is good, this is really good insight. I'd like each of my sales team to take this. So that I can understand them better, too.”

    W.J., head of sales

  • “I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.”

    J.R., sales coach

  • “When I first saw this I was blown away. I thought, my goodness, I wish I'd had this for the last 20 years of training people. And I'm so excited to get it into the hands of my clients.”

    S.L., founder

Services

Expert in your field?

Custom-build advanced, integrated diagnostics backed by behavioural intelligence.

You have a named method and a book of business. What you want is a behavioural model with your name on it: branded for your audience, owned by you, ready for teams or licensing. We partner-build the custom assessment around how you already work, then hand it back as yours.

You own it. You license it. It stays yours.

Book a free discovery session

Map fit, model and ownership. Free. No pitch deck.

Who this is for

Agencies, experts and
multi-seat operators

This is not the solo Kickstart path. It is for people with niche authority and clients they already reach: agencies packaging delivery, experts with a book of business, teams that need volume seats, and partners who want a white-label or licensed build. If the assessment you sell should carry your brand, not ours, this is your lane.

What working with us looks like

Partner build, from model
to ownership

  • Custom behavioural model shaped around your method
  • Branded or white-label assessment with your name on it
  • Team seats, volume and API when Scale fits
  • Licensing and resale path so the asset earns beyond your own delivery

We scope the right setup on a free discovery session. Brett, Bogdan and the builds below are proof from systems already live.

Book a free discovery session

About 30 minutes. We scope whether a custom build is right.

Custom build timeline

From free discovery to something you own.

Branded skins can be live in about two weeks. Deeper custom models are scoped in the free discovery session.

  1. Scope

    Free discovery session. Map your method, audience, seats and ownership path.

  2. Model

    Shape the behavioural model around how you already work. Not a generic skin.

  3. Brand

    Assessment, reports and links under your name. White-label when you need it.

  4. Own

    Go live. You own it, license it, and keep the asset beyond your own delivery.

Book a free discovery session

About 30 minutes. We scope whether a custom build is right.

Proof from live builds

Real experts who turned their method into a proprietary profiling system they own and can license.

  • Brett Gordon

    5D Leadership Compass

    Brett Gordon

    Founder, Businesses Are People Too

    Brett needed a leadership system that reflected his decades of experience in logistics, not someone else's framework. We co-built the 5D Leadership Compass, a logistics-specific leadership assessment with its own structure and language. He now delivers a proprietary model to large industry audiences, strengthening his authority and differentiation in the sector.

  • Bogdan Stan

    Visibility Ladder

    Bogdan Stan

    Founder, WhatsWhat Global

    Bogdan had created a manual positioning assessment but was building reports by hand and managing the process manually. We transformed his methodology into the Visibility Ladder, a branded positioning system that layers personality and brand exposure into automated strategic reports. Delivery moved from manual reports to a live system he can run at scale.

  • Chandell Labbozzetta

    Team Puzzle

    Chandell Labbozzetta

    Founder, Life Puzzle

    Chandell was using multiple profiling tools in her leadership programs, creating high per-client costs and a fragmented experience. We built Team Puzzle, her own branded team profiling system that integrates strengths, blind spots and team dynamics into one platform. It is now used with corporations, turning profiling from a cost centre into a measurable performance driver.

  • Nick Pye

    OperatingFrame

    Nick Pye

    FocalPoint Coach, Creator, OperatingFrame

    Nick wanted to stand out in a crowded coaching market but was relying on generic systems that did not reflect his thinking. We built the OperatingFrame Leadership Assessment, designed specifically for entrepreneurs and VC portfolio leaders. It now positions him as a specialist authority in his niche and supports higher-level client engagement.

  • Gillian Anderson

    Co-Founder Compass

    Gillian Anderson

    Founder, Co-Founder Compass

    Gillian was working closely with founders but needed a clear point of differentiation in a competitive coaching space. We developed the Co-Founder Compass, a profiling system designed specifically for business and romantic co-founders navigating growth together. It now positions her as a specialist in partnership dynamics for startups and scale-ups.

  • Terri Vincent

    Competency Coach DNA Blueprint

    Terri Vincent

    Founder, Terri Vincent Coaching

    Terri was using generic tools and recommending assessments she did not own or monetise. We built the Competency Coach DNA Blueprint, a coach-specific profiling system aligned to her methodology. She now licenses her system to other coaches and coaching communities, creating recurring revenue from her intellectual property.

“Any future discussions really start off at a more advanced stage than just jumping on a call after an assessment with having no real feedback yet from the individual as to what their thoughts were of the results.”

BrettBrett, founder, Businesses Are People Too
Book a free discovery session

Ready when you are. Free discovery. No obligation.

FAQ

Common questions.

What is NextGen Profiling?

A one-click read on how a prospect thinks, decides and buys, from public information. No test. Nothing asked of them.

Do I need the prospect to fill anything in?

No. Public information in. A full sample read out.

Where does it run?

Inside the CRM you already use. One prospect, or a whole database at once.

Is it available to buy today?

Not yet. Join First Access for first access when it opens. Nothing is charged today.

What does First Access include?

A place on the list for NextGen Profiling when it opens. First in. Nothing charged today. Connectors and CRM placement land with First Access.

How do you use public information?

We only read contacts who already agreed to hear from you. They are told at first contact. Objections are honoured. A person always makes the call.

Who is behind NextGen?

profiletest.ai, the behavioural intelligence lab from Tema Resources Limited. The same lab already runs live profiling products for selling, coaching and people, plus custom builds.

What if I need my own assessment brand?

That is our live services path. Custom builds and platform plans are available now.

Nothing to buy today. First in when NextGen opens.

First Access

Know who is ready. Know what to say next.

Join the list for NextGen Profiling. First access when it opens. Nothing charged today.

First Access only. Nothing to buy today.