Most businesses treat those as two different things. But every deal happens in the overlap: understanding the person you're selling to. That's the bridge we build. That's the whole company.
AI is making selling less human. We use it to make selling more human.
Thirty minutes. A live walkthrough of the tools on your numbers.
Behavioural profiling for sales
A buyer diagnostic before the call, so you walk in knowing how they think, decide and buy. Already use DISC, Wealth Dynamics or similar? You can plug this in today.
One link before the call. Your prospect completes a short diagnostic. They get strategic value, you get the 'cheat code' on how they think, decide and buy.
Before the call
Every sales call still starts with a stranger.
You've hired the agency. Paid for the coaching. Sat through the workshops. Each one helped a little. None of them changed the numbers that matter.
Because the problem was never your effort.
You're building a brand, a business, a company. And growth keeps coming down to the same four numbers.
Contribution CompassCC
Wealth DynamicsWD
16 Personalities16PTalent DynamicsTDYou already know how this works
You use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities to deliver value to your clients. You debrief reports for a living.
So why do your clients get profiled, but your prospects don't?
profiletest.ai points the skill you already have at the sale. No new methodology. No certification. No 40-page manual. If you can debrief a profile, you can use this today.
How it works
One link. Two documents. They feel understood. You walk in prepared.
Your prospect takes a short diagnostic. They get a personal report worth keeping. They feel understood before you've said a word.
How they think, decide, and buy. A private playbook for this exact person: how to open, what to lead with, where the deal will stall.
Same lead. Same offer. The call starts warm, lands at the right level, and more of the right people say yes.
What they see · what only you see
Profile skins for entrepreneurs and business owners, and for corporate leaders, so the report fits whoever is on the other side of the call.
I was reading his profile back to him over the phone and he kept saying, yeah, that really resonates. I couldn't believe the rapport it created.
Leigh, sales and AI coach
Start with 3 free tests. Create your account on the next screen.
What you get
Your account, your test links, your dashboard. Every report and playbook in one place, ready for every call.
Every test link is yours to control. Charge for it or gift it. Show the results straight away, or hold them back for the debrief call. Redirect people to your calendar the moment they finish. Add your own next steps straight into their report. Your sales process, built into the link.
You're set up and using it with real prospects this week. Not left to work it out alone.
Every week
Two live rooms
Private hub + open LinkedIn community
Every week
Most platforms are built around you paying them. This one is built around your clients paying you. So support isn't a help desk and a chatbot. It's two live rooms every week that exist to make you money.
Learn the plays, get sharper with the reports.
Bring a real deal, a real report, a real objection. Work it through live.
Times alternate between US and AU friendly slots each week, serving the UK and RSA in between. Every subscriber can join every session.
The community
A private hub with training and plays for subscribers. An open LinkedIn community for anyone interested in behavioural profiling for sales.
Why we're different
Profiling isn't new. Profiling built for selling is. Here's the honest map of the market.
DISC, Wealth Dynamics, 16 Personalities. Real assessments, real science, and we respect them. But they were built for coaching, hiring and teams. They tell you how someone communicates and works. They were never designed to tell you how a prospect decides, or what they need to say yes. That's the missing dimension.
They scrape LinkedIn and guess a personality type. No questions asked, nothing given back to the prospect. And there's a growing problem: AI now writes the profiles they're reading. A guess built on generated content isn't insight. It's fiction with a dashboard.
A real diagnostic, built for the sale. Your prospect answers real questions and gets a report worth keeping. You get how they think, how they decide, what they need right now, and where the deal will stall. Both sides walk away with something. That's the point.
Most profiling tools hand everyone in the same box the same fixed PDF. Here, every report and playbook is generated from the person's actual results. Their answers shape what you read. No two reads are the same, because no two buyers are. The difference isn't whether you use AI. It's what you feed it.
Your brand, your model, your asset. Own it, license it, leverage it.
2D profiling tells you how to talk. 3D profiling tells you how they decide and what they need. Deals close in 3D.
Using the profile to preempt objections in advance is super powerful. When you handle an objection in their own language, it brings a whole other level of connection, rapport and understanding.
Leigh, sales and AI coach
Start with 3 free tests. Create your account on the next screen.
The lab behind it
I didn't set out to build a sales tool.
I set out to solve something that had bothered me for years: most people are disconnected from what they're naturally good at, and it quietly costs them. In their careers, their businesses, and every important conversation they have.
I've spent over fifteen years in profiling, and the last ten inside buyer psychology. How people actually decide to buy, not how they say they do. Applied properly, it's driven over $55 million in sales. Some I closed myself. Most came through the teams I led and the people I trained, selling everything from products to programs to investments. All of it is baked into this platform.
We've custom-built nineteen systems for other businesses, plus six more we run ourselves. Somewhere in that, we cracked the problem the industry never had: understanding how a person really thinks and decides, and turning it into something a seller can act on before the call.
Behind every "lead" is a real person trying to make a decision with less risk and a better chance of success. If we can help you understand them, and help them feel understood, everyone walks away better off. That's the whole reason this exists.
Daniel Acutt
Founder, profiletest.ai
Recognition
London StartUp Awards
Finalist 2025
UK StartUp Awards
Education & Training Finalist 2026
Global Recognition Awards
GRA recipient
Brainz Magazine Global Awards
Global Awards
Who it's for
You're an expert who sells through real conversations, not ad clicks. You have an offer that works, leads coming in, and calls in the diary. But too much of every deal still rides on how well you read the person on the day. That's the shared problem. From there, you're probably one of two people:
Coaches, advisors and consultants pitching founders. Your buyer moves fast, decides on instinct, and is juggling five things during your call. The entrepreneur read shows you their business stage, their real constraint, and what they're actually ready to buy, before you open your mouth.
Consultants, trainers and fractional experts selling into organisations. Longer cycles, careful deciders, more people in the room. The corporate leader read shows you how this person leads, how they decide, and what they need to champion you internally.
Same platform, same process. You just pick the read that fits who's on the other side of the call.
We're in a half a million dollar deal negotiation right now. How I deal with the CEO versus the CFO is a completely different conversation, because they're different profiles.
Chandell, founder, Life Puzzle, partner
After a few of these, you can give people insights they relate to instantly but have never thought about themselves. It's almost always a massive eye-opener.
Nick, leadership coach
Mentoring offer
$250 one session
Still shaping your offer, or not sure exactly who you sell to? Book a mentoring session with our team. One call, and you walk away with a clear target market, a defined focus, and a plan for your next ten conversations. Then the platform has something real to work with.
Book a mentoring sessionPricing
Most tools charge per test, which quietly trains you to use them less. We do the opposite. Every plan includes a monthly Test Usage Target: an allowance we actually want you to hit, because used tests become conversations, and conversations become revenue.
And yes, that's buyer psychology applied to you. We want you successful. That's the whole model.
Starter
$147/month
10 test targets a month
For independent consultants and coaches running a handful of serious sales conversations. Every call that matters gets a read.
Includes 3 Kickstart tests.
Start NowMost chosen
Pro
$347/month
30 test targets a month
For growing service businesses with steady lead flow who want a read on every prospect, not just the big ones.
Includes 3 Kickstart tests.
Start NowGrowth
$547/month
50 test targets a month
For experts building niche authority who need volume reads across every serious conversation.
Includes 3 Kickstart tests.
Start NowNeed more volume, a branded skin, or licensing? Scale and custom plans live on the pricing page.
Expected return
At the top end, users have seen sales grow by up to 300%. But take the minimum: just a 5% lift in booked calls and a 12% lift in close rate doubles revenue on the same lead flow. That's not a promise, it's maths on your own numbers. And it typically happens within 30 days or less.
I nodded along to the whole thing. It was incredibly accurate. The part that got me, I resisted at first, then you explained it and I realised it described something I had literally done the day before. Uncomfortably accurate.
Tash, sales trainer
3 free tests. No card to start. Plans from $147/month.
The bigger platform
The same intelligence powers three engines: Selling (revenue), Coaching (transformation) and People (human design & fit). One platform, three ways to read and act on how people think.
01
Revenue
02
Transformation
03
Human design & fit
For experts with a proven method
Some experts need a unique outcome, process or pathway turned into their own behavioural profiling system. That's the other thing our lab does. We design, build and deploy proprietary diagnostics around your method, your model and your brand.
You own it. You license it. It becomes your asset.
Systems deployed. Results delivered.
Real clients who turned their method into a proprietary profiling system they own.
Team Puzzle
Founder, Life Puzzle
Chandell was using multiple profiling tools in her leadership programs, creating high per-client costs and a fragmented experience. We built Team Puzzle, her own branded team profiling system that integrates strengths, blind spots and team dynamics into one platform. It is now used with corporate brands such as Capital Transport Group and NCI, turning profiling from a cost centre into a measurable performance driver.
OperatingFrame
FocalPoint Coach, Creator, OperatingFrame
Nick wanted to stand out in a crowded coaching market but was relying on generic systems that did not reflect his thinking. We built the OperatingFrame Leadership Assessment, designed specifically for entrepreneurs and VC portfolio leaders. It now positions him as a specialist authority in his niche and supports higher-level client engagement.
5D Leadership Compass
Founder, Businesses Are People Too
Brett needed a leadership system that reflected his decades of experience in logistics, not someone else's framework. We co-built the 5D Leadership Compass, a logistics-specific leadership assessment with its own structure and language. He now delivers a proprietary model to large industry audiences, strengthening his authority and differentiation in the sector.
Visibility Ladder
Founder, WhatsWhat Global
Bogdan had created a manual positioning assessment but was building reports by hand and managing the process manually. We transformed his methodology into the Visibility Ladder, a branded positioning system that layers personality and brand exposure into automated strategic reports. This shift streamlined delivery and contributed to a 96% increase in sales that year.
Co-Founder Compass
Founder, Co-Founder Compass
Gillian was working closely with founders but needed a clear point of differentiation in a competitive coaching space. We developed the Co-Founder Compass, a profiling system designed specifically for business and romantic co-founders navigating growth together. It now positions her as a specialist in partnership dynamics for startups and scale-ups.
Competency Coach DNA Blueprint
Founder, Terri Vincent Coaching
Terri was using generic tools and recommending assessments she did not own or monetise. We built the Competency Coach DNA Blueprint, a coach-specific profiling system aligned to her methodology. She now licenses her system to other coaches and coaching communities, creating recurring revenue from her intellectual property.
Apply to partner and build with usReally brilliant validation. As a sales trainer, I love to keep learning about sales, and it has been really nice to get training from people with the same methodology as me.
Tash, sales trainer
Questions
Behavioural profiling for sales means understanding how a specific prospect thinks, decides and buys before the sales conversation, then using that read to prepare, pitch and follow up. profiletest.ai does this with a short diagnostic the prospect completes themselves, so the intelligence comes from real answers, not scraped data.
Predictive selling means using behavioural intelligence gathered before a call to predict how a prospect will communicate, decide and buy, so you can tailor the conversation to that person. One diagnostic produces two things: a valuable report for the prospect and a private selling playbook for you.
DISC is a real diagnostic, and a good one. But it was built for coaching and teams, and it describes communication style. That's 2D. Selling needs 3D: how the person communicates, how they decide, and what they need right now. If you already use DISC, Wealth Dynamics, Talent Dynamics, Contribution Compass or 16 Personalities, you have the foundation. This adds the selling dimension.
Those tools guess a personality type by scraping public data like LinkedIn. The prospect gets nothing from the process, and as more of the internet is written by AI, the guesses get less reliable. profiletest.ai profiles with the prospect, not behind their back. They complete a short diagnostic, get a report worth keeping, and you get the behavioural intelligence.
If you understand any mainstream profiling model, you can plug and play. Every subscriber gets a one-to-one onboarding call, plus two live rooms every week: The Selling Lab and The Conversion Clinic, alternating US and AU friendly time zones, serving the UK and RSA in between. And inside the community platform there's a growing library of training videos on sales, conversions and how to get the most from every report, so you can learn at your own pace between sessions.
No. You get 3 free tests when you create your account, no card needed. Use them on people you trust, see the reports and the playbook for yourself, then pick a plan from $147/month when you're ready.
No. It adds no meetings and replaces nothing. The link slots into the flow you already run: send it where you'd normally send a booking confirmation or a qualification question. Your prospect answers while you get on with your day. The read is waiting before your call.
Yes, when it's positioned as value rather than admin. It takes a few minutes and ends with a personal report they keep. You get proven invitation wording in onboarding, and completion tactics are part of The Selling Lab.
Yes. The lab custom-builds behavioural profiling systems around your method and brand. You own it, you can license it, and it becomes your intellectual property. See Build with us.
Get started
Start now and you'll be live this week. One-to-one onboarding, weekly live support, and a read on every prospect before you speak.
I think it is brilliant. I am already recommending it to people I have in mind.
Tash, sales trainer
3 free tests. No card needed. Plans from $147/month when you are ready.